Powering Greatness Since
Fueling Your Fitness Journey
At BSc, our vision is to empower every individual on their unique health and fitness journey. We envision a world where everyone can "Power Greatness: Train. Play. Recover. This means going beyond just providing supplements; it's about fostering an environment where individuals, particularly older Gen Z and young Millennials, feel capable and supported in achieving their personal best, embracing healthier choices, and pursuing sustainable living. We see ourselves as partners in their journey towards a performance lifestyle .
Our core mission is to Power Greatness. This mission is rooted in our 25+ years of excellence in sports and fitness, aiming to "Train. Play. Recover." better. We are committed to fueling our community, providing premium sports supplements that are trusted for their great taste and effectiveness. Our mission extends to investing in meaningful research, supporting charities focused on physical and mental well-being, and offering professional support services like nutrition advice and mental well-being expertise to a diverse range of individuals, teams, and clubs. As a Humble Group company, our broader purpose is to "enable healthier living for a thriving world, positioning us as a leading global FMCG group focused on delivering better choices for everyday life" .
Our expertise is rooted in our brand values:
- Performance: Empowering you to reach your potential with athletic formulas for muscle and recovery.
- Trust: Built on Quality, Reliability, and Consistency, with HASTA™ certified supplements.
- Innovation: Leading with cutting-edge, science-driven solutions to enhance your performance.
- Diversity: Providing "Performance Nutrition for Every Body," supporting all individuals.
- Heritage: Honoring our 25+ year legacy as an industry leader.
This expertise allows us to deliver effective sports nutrition across Australia, New Zealand, and Europe.
History of BSc
All You Need to Know
What does BSc stand for?
We’re a creative growth studio built on these three core values — helping brands connect with culture and lead with clarity and purpose.
What kind of clients do you work with?
What services do you offer?
Brand strategy and architecture
Naming and verbal identity
Visual identity design
Creative direction
Cultural insight reports
Content creation
Digital and experiential design
Whether you're launching or evolving, we help build impactful brand experiences.
What’s your process like?
Discover – Understand your brand, audience, and opportunity
Define – Craft a focused, strategic direction
Design – Bring the brand to life visually and verbally
Deliver – Activate across all platforms and touchpoints
What makes BSc different from other studios?
Our team blends culture-shifting creativity with sharp strategic thinking. We’re values-led, deeply collaborative, and unafraid to challenge the norm to deliver work with soul and substance.
Do you offer custom brand packages?
How do we start a project together?
support@bodyscience.com.au with a bit about your brand and what you’re looking for. We’ll get back to you with next steps — usually within 1–2 business days.
Do you work internationally?
Our trusted partners
